GALOCHAS BY CUBANAS

Re-Branding, Web Site & Online Store, Photography Production, Social Media Content, Store Decor

GALOCHAS BY CUBANAS

Re-Branding, Web Site & Online Store, Photography Production, Social Media Content, Store Decor

THE CHALLENGE

The brand CUBANAS used to communicate its flagship product, the wellies, without market segmentation. Its concept and all the content was the same as their leather footwear, which meant the loss of all the product strength.

The brand CUBANAS used to communicate its flagship product, the wellies, without market segmentation. Its concept and all the content was the same as their leather footwear, which meant the loss of all the product strength.

QUASE APPROACH

From June to December 2020

From Rainy Boots to GALOCHAS BY CUBANAS.
Creation of a website and online store exclusive to the product.
Unpretentious, bold and joyful communication.
Content creation for Instagram and Facebook.
Décor of the physical store in Bairro Alto, Lisboa.

Photography Production

Photography Production

Concept: QUASE Team
Photography: QUASE Team
Models: Binta e Mariana Assunção
Production + Styling: QUASE Team
Post Production: QUASE Team

Concept: QUASE Team
Photography: QUASE Team
Models: Binta e Mariana Assunção
Production + Styling: QUASE Team
Post Production: QUASE Team

Social Media, Copy & Design

Social Media,
Copy & Design

IT IS PRONOUNCED LIKE “GÂ-LÓ-XZ” OH MY GAL! Our first post on Instagram. GALOCHAS, you new best friends.
Your feet will love!

When one of our GALOCHAS shows up on a James Bond movie, we will chose these ones! An absolute classic that would introduce themselves as Power Ranger, Galochas Power Ranger🤵 🔫

Weather forecast for today:
cloudy, with 100% probability to order your new friends, GAL.
Sunny or rainy, GALOCHAS FOREVER 😜

IT IS PRONOUNCED LIKE “GÂ-LÓ-XZ” OH MY GAL!
Our first post on Instagram. GALOCHAS, you new best friends.
Your feet will love!

When one of our GALOCHAS shows up on a James Bond movie, we will chose these ones! An absolute classic that would introduce themselves as Power Ranger, Galochas Power Ranger 🤵

Weather forecast for today: cloudy, with 100% probability to order your new friends, GAL. Sunny or rainy, GALOCHAS FOREVER 😜

Concept & Decór

First physical store in POP UP format, Lisbon. In Autumn and Winter the store will be dedicated to GALOCHAS and in the remaining seasons, sales will be dedicated to the brand’s alpargatas.

Concept & Decór

First physical store in POP UP format, Lisbon.
In Autumn and Winter the store will be dedicated to GALOCHAS and in the remaining seasons, sales will be dedicated to the brand’s alpargatas.