CUBANAS SHOES
Web Site and Online Store, Photography Production, Social Media Content
THE CHALLENGE
Not user-friendly navigation.
The communication on social media was mass orientated, not addressing the positioning and quality of the product.
QUASE APPROACH
Web Site + Online Store, dedicated only to the brand’s new collections.
Web Site development focused on CUBANAS’ flagship product, GALOCHAS.
Concept and Photo Session of the new collection.
Content creation for Instagram and Facebook.
Redefinition of CUBANAS’ Woman, towards a hands-on Woman, moved by causes.
Online Store / Before QUASE
Web Site + Online Store / QUASE upgrade
Photography Production, Winter and Spring Collection
Autumn / Winter Collection
Photography: Isabel Saldanha
Models: Marta Chorna, Mariana Assunção, Margarida Meireles
Production + Styling: QUASE Team
Post Production: QUASE Team
Spring / Summer Collection
Concept: QUASE Team
Photography: Inês Ventura
Models: Marta Chorna e Ana Branco
Production + Styling: QUASE Team
Post Production: QUASE Team
Social Media, Copy & Design
It’s already weekend! Meaning it’s time to put our most comfortable shoes (and we’re not talking about slippers). These leather boots, more than practical, they are comfy and feminine. Who told we’re not supposed to be in our best look while at home?
If you like to add a couple of inches to your height (even if women ought to be tiny as sardines),
and if you can’t stand more than 5 minutes with high heels change them to our trainers, full of style.
Our feet, indeed, shine.
Once a month, we will put under the spotlight anonymous and renowned women, who left, and keep on leaving, their landmark in society, and who inspire us with their resilience. Because we put shoes on women and your courage is our inspiration 🙂
CUBANAS SHOES
Web Site and Online Store
Photography Production
Social Media Content
THE CHALLENGE
Not user-friendly navigation.
The communication on social media was mass orientated, not addressing the positioning and quality of the product.
QUASE APPROACH
From June to December 2020
Web Site + Online Store, dedicated only to the brand’s new collections.
Web Site development focused on CUBANAS’ flagship product, GALOCHAS.
Concept and Photo Session of the new collection.
Content creation for Instagram and Facebook.
Redefinition of CUBANAS’ Woman, towards a hands-on Woman, moved by causes.
Online Store / Before QUASE
Online Store / QUASE upgrade
Photography Production
Winter + Spring Collection
Autumn / Winter Collection
Photography: Isabel Saldanha
Models: Marta Chorna, Mariana Assunção, Margarida Meireles
Production + Styling: QUASE Team
Post Production: QUASE Team
Spring / Summer Collection
Concept: QUASE Team
Photography: Inês Ventura
Models: Marta Chorna e Ana Branco
Production + Styling: QUASE Team
Post Production: QUASE Team
Redes Sociais, Copy & Design
Redes Sociais, Copy & Design
Já é fim de semana 🎉 !! Significa que está na hora de calçarmos os nossos sapatos mais confortáveis (e não nos referimos às pantufas). Esta bota de pele para além de prática é comoda e feminina. Quem disse que em casa não podemos estar no nosso melhor? 😉
Se gostam de acrescentar uns centímetros extra à vossa altura (apesar da mulher se querer pequenina como a sardinha 🐟 ), e não aguentam mais de 5 minutos seguidos com saltos, façam a troca pelos nossos ténis cheios de atitude.
Os nossos pés até brilham 🤩
Uma vez por mês, vamos dar imagem a anónimas e conhecidas, portuguesas e outras nacionalidades, que deixaram, e ainda deixam, o seu marco na sociedade, e nos inspiram com a sua resiliência. Porque calçamos mulheres e a vossa coragem é inspiração para as nossas coleções. Obrigada 🙂