CUBANAS SHOES

Web Site and Online Store, Photography Production, Social Media Content

THE CHALLENGE

The CUBANAS online store showed all their collections without market segmentation.
Not user-friendly navigation.
The communication on social media was mass orientated, not addressing the positioning and quality of the product.

QUASE APPROACH

From June to December 2020

Web Site + Online Store, dedicated only to the brand’s new collections.
Web Site development focused on CUBANAS’ flagship product, GALOCHAS.
Concept and Photo Session of the new collection.
Content creation for Instagram and Facebook.
Redefinition of CUBANAS’ Woman, towards a hands-on Woman, moved by causes.

Online Store / Before QUASE

Web Site + Online Store / QUASE upgrade

Photography Production, Winter and Spring Collection

Autumn / Winter Collection
Photography: Isabel Saldanha
Models: Marta Chorna, Mariana Assunção, Margarida Meireles
Production + Styling: QUASE Team
Post Production: QUASE Team

Spring / Summer Collection
Concept: QUASE Team
Photography: Inês Ventura
Models: Marta Chorna e Ana Branco
Production + Styling: QUASE Team
Post Production: QUASE Team

Social Media, Copy & Design

It’s already weekend! Meaning it’s time to put our most comfortable shoes (and we’re not talking about slippers). These leather boots, more than practical, they are comfy and feminine. Who told we’re not supposed to be in our best look while at home?

If you like to add a couple of inches to your height (even if women ought to be tiny as sardines),
and if you can’t stand more than 5 minutes with high heels change them to our trainers, full of style.
Our feet, indeed, shine.

Once a month, we will put under the spotlight anonymous and renowned women, who left, and keep on leaving, their landmark in society, and who inspire us with their resilience. Because we put shoes on women and your courage is our inspiration 🙂

CUBANAS SHOES

Web Site and Online Store
Photography Production
Social Media Content

THE CHALLENGE

The CUBANAS online store showed all their collections without market segmentation.
Not user-friendly navigation.
The communication on social media was mass orientated, not addressing the positioning and quality of the product.

QUASE APPROACH

From June to December 2020

Web Site + Online Store, dedicated only to the brand’s new collections.
Web Site development focused on CUBANAS’ flagship product, GALOCHAS.
Concept and Photo Session of the new collection.
Content creation for Instagram and Facebook.
Redefinition of CUBANAS’ Woman, towards a hands-on Woman, moved by causes.

Online Store / Before QUASE

Online Store / QUASE upgrade

Photography Production
Winter + Spring Collection

Autumn / Winter Collection
Photography: Isabel Saldanha
Models: Marta Chorna, Mariana Assunção, Margarida Meireles
Production + Styling: QUASE Team
Post Production: QUASE Team

Spring / Summer Collection
Concept: QUASE Team
Photography: Inês Ventura
Models: Marta Chorna e Ana Branco
Production + Styling: QUASE Team
Post Production: QUASE Team

Redes Sociais, Copy & Design

It’s already weekend! Meaning it’s time to put our most comfortable shoes (and we’re not talking about slippers). These leather boots, more than practical, they are comfy and feminine. Who told we’re not supposed to be in our best look while at home?
Once a month, we will put under the spotlight anonymous and renowned women, from Portugal and other nationalities, who left – and keep on leaving – their landmark in society, and who inspire us with their resilience. Because we put shoes on women and your courage is the inspiration for our collections. Thank you.

Redes Sociais, Copy & Design

Já é fim de semana 🎉  !! Significa que está na hora de calçarmos os nossos sapatos mais confortáveis (e não nos referimos às pantufas). Esta bota de pele para além de prática é comoda e feminina. Quem disse que em casa não podemos estar no nosso melhor? 😉

Se gostam de acrescentar uns centímetros extra à vossa altura (apesar da mulher se querer pequenina como a sardinha 🐟  ), e não aguentam mais de 5 minutos seguidos com saltos, façam a troca pelos nossos ténis cheios de atitude.
Os nossos pés até brilham 🤩

Uma vez por mês, vamos dar imagem a anónimas e conhecidas, portuguesas e outras nacionalidades, que deixaram, e ainda deixam, o seu marco na sociedade, e nos inspiram com a sua resiliência. Porque calçamos mulheres e a vossa coragem é inspiração para as nossas coleções. Obrigada 🙂